A risk for asos, a life saved in africa.. The ASOS africa collection brings fashion, ethics and responsibility to the forefront as we face the struggles of everyday life in this economic climate. We moan about the rising price of a bottle of evian, they pray everyday for the chance to drink clean water. We moan about the pollution we deal with in our big city that is LDN, they choke on bomb fumes and the toxic eye-watering smoke that is felt after a gun shot is fired at them in they're town centres. The fact we moan full-stop means we need to wake up, Sharpish! So here we have a online-fashion phenomenon that is ASOS opening our eyes to what the real big picture is, because despite the fact we are in an apparent "recession" the profits of companies like ASOS are still rising. This proves on thing, fashion will never die and so with that mantra, our favourite online fashion store has given us what we want and most importantly, them what they need.
All garments are handmade by local groups in different regions of Africa and the prints are ethnically understated but still excitingly tribal. All hail the africa collection which captures the African prints we all know and love without making us feel like were trying to hard to follow the print trend. So pick yours up now if you know whats good for others, as while we may think we are being hard-done by when we swing through the supermarket, think of having to rummage through your neighbours garden for the sheer sight of something edible. Exactly... size 12 please !!
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